I ordered a replacement keyboard for work, because I put coffee in my old one and it stopped doing its job. Made it hard for me to do mine. So I ordered from Apple (“Apple recognizes its responsibility as a global citizen”) a brand new keyboard. So today when I got back from lunch, I received this box:
Which was actually inside this box:
Which was all held together with this, probably 50-60 feet of crumpled up brown paper:
So, my point is: happy Earth Day, Apple.
Popularity: 40% [?]
Tagged as: Apple, Earth Day, omfg, trash, waste
omfg
Someone should send this blog to the Consumerist site:
http://consumerist.com/
They’ve had a run of blog posts about similar packages:
WalMart.com and NewEgg Join Dell in the Irresponsible Shipping Hall of Shame:
http://gizmodo.com/382545/walmartcom-and-newegg-join-dell-in-the-irresponsible-shipping-hall-of-shame
Dell Still Ships Tiny Items In Massive Boxes:
http://consumerist.com/381864/dell-still-ships-tiny-items-in-massive-boxes
P.S. Spicy Bear could probably learn a trick or two from Gawker Media e.g., cross linking relevant stories from their family of blogs - seems like cVille Muse could use a little linky help from the mother ship - hint, hint.
digg it!!!
Don’t buy Apple! Steve Jobs is a commie and so are you for buying their crappy products!
Speaking of earth day. Nice bottled water, parlie!
Don’t buy Apple! Steve Jobs is a commie and so are you for buying their crappy products!
Ahem.
@5: zing!
That’s a great story parlie. I’ve had a good and bad experience with them. In short, they gave me a free 30Gig Ipod. It’s great, but I came to doubt them some when my laptop broke three weeks ago, they promised to have it back in 4 days, but ended up taking ten. Pissed me off a bit, but love the product.
Sorry Doug. This is about the best product in the market. For comparison, go to Best Buy where they just set up an Apple area, and compare that to the rest. It will change your mind.
i know, and i didn’t even walk to work today. i actually even drove to the bathroom.
everything i own is made of styrofoam.
Was this a refurbished or new keyboard… ordered from Apple or someone else?
@9 LOL
ordered from the apple store, via 1-800 hotline technology. i keep it very real.
while you’re doing all that unpackaging, you might want to take the bubble-wrap off your camera lens. Or were those pics shot through a ’shower door’ filter for effect? maybe you work in a turkish bath?
doof doesn’t like my citizen journalism. i report, he decides.
umm, cameraphone?
no, i’m going with turkish bath.
Parlie, you need to buy the new Green Apple. The MacBook Air, touted by Apple as the greenest of the green, comes in a beautiful, wistfully thin, satin-black finish “jewel box” that slides open with the gentle pneumatic puff of air that speaks of perfection in package engineering. If you purchase at an Apple retail store they will send you home with your Air in a thin, custom black, satin-ribbon-handled Air Bag worthy of Tiffany’s.
Sounds wasteful and redundant. But unlike your ugly old Brown Apple packaging, the Air packaging Saves the Earth… when I got mine I immediately tossed the crappy ALL ALUMINUM computer in the recycle bin and emplaced the wonderful Apple packaging in a climate-controlled glass display case. I heart my lovely Apple AirBook box! And I feel good because I did my part to Save the Earth on Earth Day.
I want one, does it have auto-fondle?
Point is paper is biodegradable. Point is what did you do with the extra paper? Recycle?
Sharper Image sells a USB Auto Fondler. Just plug it into any handy port.
why would anyone want to fondle an auto?
/beside a Ferrari, of course
So, you would’ve been the first one bitching if it had arrived damaged, and buddy if you think UPS or Fed Ex are gentle with packages, you’re living in a dream world. I don’t see any stinking plastic there. It’s all PAPER. It can be easily recycled.
Wots the prob? It won’t end up in a dump unless you put it there.
What you have is recycled and re-recyclable.
That’s the most ‘green’ packaging I’ve seen, frankly. No bubble wrap (damn!), no plastic styrofoam crap, no gawdawful peanuts; only unbleached, un-dyed paper.
I think you’ve got this completely bassackwards.
The best packaging I’ve seen, aside from in my pants, is that corn starch packing peanuts. Low carbon, low cost, very effective.
that’s all a little funny there P, because Apple usually prides itself on its minimalist efforts. If you need some ideas, you could make a pair of boxers and kind of hop around for a little bit. Maybe use that nice camera phone to take a little video and say, ‘aye aye aye’ a lot while mocking the internet. Now that’s recycling.
Ooh, all the lurker jerks come out after 9.
aww - don’t pick on parlie poo - he’s worth every penny. the brown paper tarzan fantasy was very clever.
[…] understand, it takes time to ship the secret new bat-product through their supply line of elves and fancy packaging, but July 11nd is like 20 Christmases from now! I’ll end this now because I’m about to […]