
“Do the Math” is an expression that has officially become an internet sensation. What does it mean?
Simply, do the math means, “I love you” and “think about what you are saying or thinking, dummy.”
Today’s DO THE MATH award goes to the Downtown Mall renovation project and the people who are resisting it. Resisters, don’t you know how many heels fall into the bricks crevices? According to the Daily Progress, you’ve resisted renovations to the mall due to its potential impact on your business. Even with the City spending $50,000 on marketing, you still do not want the renovations to take place.
Do you want visitors to break their heels, get stuck and tell their friends that the bricks are in bad need of renovation? Especially for people with higher end clientele, isn’t a short term prick going to be offset by a larger long term benefit? DO THE MATH.
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Related posts:
- MIT Has Solution to Downtown Mall Renovation
- Downtown Mall Renovation Epic: War of the Bricks (Ch. 1)
- Downtown Renovation

I’m doing the math, and this is what I come up with:
Replacing every brick + $7,500,000 = Kickback for Tolbert and friends.
What a waste.
The way you use “do the math” sounds more like someone might do to a top mathelete in order to get some homework help.
Market downturns are a great time for this kind of civic improvement. That said, the city should do its best to ensure local businesses that they’ll do the utmost to minimize inconvenience and encourage customers to continue to patronize their retail storefronts (e.g., posting temporary signs that point to businesses when operations are obstructing their view). Past experience indicates the city does this sort of thing very well.
I think a “WEAR SENSIBLE SHOES” campaign would be a lot more effective. People are scared of math.
I tried to start DO THE MATH a month ago. Way to revive it!
it was you? i really liked it and was upset that it didn’t stick. it bubbled to the surface of my consciousness this weekend, and i decided to breathe some new life into it. do the math.
It was me and Lurker’s inside joke. Lurker where’d you go? DO THE MATH.
Is DO THE MATH a dance that Urkel invented?
@3
I love the ‘wear sensible shoes campaign’.
Does anyone recollect though that ‘wearing sensible shoes’
was once a euphemism for lesbians and spinsters?
we have plenty of the latter (though a-traditional spinsters in the sense that although single/alone at 40, they are brazen drunken hussies and cougars), and not nearly enough of the former. Could we ’spin’ the sensible shoes thing a tad:
“Lipstick Lesbians for Larger Lesions in Laying (of brick)”
The mall renovation will be a huge disaster for the restaurants that depend on their outdoor patios for additional revenue. How many people do you know willing to eat INSIDE petit pois (sp?) or Millers. (for different reasons of course)
Don’t worry: they plan to go down the middle of the mall first during the winter months and then come back the edges as the weather gets warmer. Thus continuing the trend of bending over backwards to help restaurants while screwing the retailers. Restaurants pay an additional 4% in (meals) taxes, which is why they are given all that extra real-estate for a per square foot pittance by the city in the first place.
What will happen to the “old” bricks?
Charmed…..they are going to use them to brick up the doors to all the retail stores, so potential restaurant clientele don’t flitter away money that they could be spending on panini and Prosecco.
@12 There was a discussion over at cvillenews.com that said the city may try to sell them or find other uses for them. Newsians (?) also saying that the costs of the new bricks are much lower than expected.