Picking Your Battles: Goodbye cVillain
Hello Everyone,
I’m writing you on behalf of everyone at Spicy Bear. We’ve had a lot of fun over the last two years or so. Things were fun and innocent for a long time. cVillain grew from a handful of readers to a web audience that rivals anything else in town. We’ve had too much fun drinking, raising thousands of dollars for charity and bantering all day long about everything from politics to local restaurants. We always wanted the site to bring honesty to Charlottesville. It’s been a great party, but now we need to remove ourselves from cVillain because it turned into a stressful endeavor which exposes us to unneeded issues. The small things have gotten overly burdensome in recent months and life is more important.
I do care a whole lot about cVillian; it’s not about the money. It’s about a peace of mind and picking your battles. I feel like every time we have to stand up for cVillain, it’s standing up for the entire community in one way or another. You have all been incredibly supportive whether it’s offering to pay for lawsuit threats, writing articles, buying advertising on our site, or just continuing to read our site. I feel though we’ve taken cVillain as far as awe can and now it’s time to focus on other things that reward us mentally.
Honestly, I’m tired of the issues and we want to give cVillain back to the community, but we don’t want to manage it. If someone wants to step up email me at kyle@spicybear.com . If we can’t find someone, then we will turn it off completely.
The issue really is about priority of time. It’s a good thing to have an addiction to certain things, but not when those things aren’t exciting anymore.
Several specific events lead me to remove ourselves from the website:
C-VILLE Weekly and the cover story, Is This the New Face of Evil?
When Cathy Harding and Scott Weaver approached me to do a cover article, I was excited about the exposure it would generate for cVillain. Having not dealt with local media, I naively agreed to it. As it turned out, C-VILLE turned the article into a clever hatchet job. The article cleverly mixed together insults and untruths about my profession and created the appearance of some nonsensical fight between Kate and myself. C-VILLE had me pose for that picture explaining that they intended to use the headline “King of Local Media” or something along those lines. The “New Face of Evil” was embarrassing and an unethical choice on their behalf. In addition to this I’ve had many non-public issues which don’t need to be shared, because I’m not going to stoop to that level.
Rosenberg Lawsuit
When people can take advantage of a legal system for frivolous means, you know there is a whole lot more coming. It’s not worth fighting these people for a website that doesn’t have the financial means to defend itself. I discovered being a public figure of a popular local website must expose you to a lot of this riff-raf. Secondly, the failure of these types of people to see the service and benefit provided to the community confuses me. I think with anything new and undefined, you face people who are resistant to change and don’t attempt to understand things. Restaurants, for the most part, have a really hard time taking criticism. But guess what? Having conversations with people, a la cVillain or any other public forum, is how you resolve things.
Dealing with Negative Perpetuated Rumors
When one of our advertisers told us that the word was going around that we “lied and cheated” our advertisers, I couldn’t believe it. Dealing with negative image about your character, wherever it came from, is not fun and not something I want to manage.
Starting CrossFit Charlottesville & Managing my Consulting Business
I’m about to start a new hobby, a gym we’re launching called “CrossFit Charlottesville (website up soon).” You’ve probably heard some rumors about that, but I want to be able to devote 100% of my free time to it. I also make a living consulting and doing M&A work for companies. That’s about to get a whole lot busier as the economy turns around and, quite frankly, I’d rather do that than deal with a website that causes more problems and takes more time and money than anyone would be happy about.
I guess that’s all. I’m sure some will celebrate and others will be sad. For those who wanted this day to come, just remember, it’s about choosing your battles and I don’t care to fight the little things any more. For those who are sad, don’t worry. I’ll still be out and about, running a gym and generally being a Charlottesville citizen.
Our final day will be July 30th, 2009 and we thank all of you for being such a wonderful community.






