Where do we list ourselves in the Yellow Pages?

I’m setting up a separate phone number for the Spicy Bears and the guy on the phone asks me “where do you want to be listed in the phone book?”
So, I respond and say “new media.” Apparently, that category doesn’t exist. Neither does “online publishing, digital media or internet media.” “Websites” exists, but that doesn’t really make any sense.
So, I ask you… where on earth do I put our business and why doesn’t the Yellow Pages have a category that makes sense?
Where should we put our name in the Yellow Pages?
Picture from Flickr.
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